First the Wine...
...then the story

Welcome to First The Wine. We drink everything we sell. And if we don’t have a wine you’re craving we will do our best to help you find it.

Wine is living history. In the words of Mister Peabody, a Wayback Machine. Wine makes friendship stronger. Love more passionate. Insight more meaningful. Wine needs food, company, laughter and grief. You don’t need to be religious to understand why wine became the blood of the Savior in the early New Testament.

What you like is what you should drink.

We are obsessed with wines that evolve, take on different personalities as they age.  We also delight in wine recently bottled, ready to present itself full force from the outset. Just depends on mood, circumstance, who’s sharing with us, maybe even the Biodynamic Calendar.

For collectors, we hope you find our selection merits interest. For those just beginning to explore the unending story of wine, we offer guidance.

Give us a price range, a few wine names you are currently drinking. We’ll select a mixed case that fits your average price requirements. As you drink the wines, take a photo of the ones you like, maybe a note about why. Then we’ll discuss your experience. If the picture isn’t clear we will ask you to repeat with a different mixed case (we will have SOME idea of where your palates at!). More photos. Another conversation. Then we will feel confident to recommend specific wines for your enjoyment.

Some things to know as you peruse our website:
  • We are an online only retailer. All our wines are stored in cellar conditions.
  • Since we only offer wines we like to drink you may not find what you’re looking for. Not a problem. Let us help you find what you want. Give us a call at 323.937.9463 or 323.499.8678.
  • Your purchases are stored at 55F and 65% humidity until ready for delivery.
  • We deliver locally in Los Angeles. Please call for details.
  • We ship within the State of California via FedEx. In general, we ship once or twice a month, depending on weather conditions. Please call to make arrangements.
  • We charge California Sales Tax on all purchases without exception. Upon purchase you take legal possession of the wine here in California. We are happy to help you arrange your own shipping by packing your wine in FedEx and UPS approved wine shippers. If you have a FedEx account we can generate shipping labels using your account number. If you are shipping via UPS you will have to email us your prepaid shipping UPS shipping labels.
  • We understand that our practice of charging sales tax is not the norm in online wine retail, but we believe it is the only responsible position. It is the State of California that provides essential services to our business.
  • A mixed-case discount of 10% applies to purchases of any 12 or more bottles. This discount does not apply to wines marked “No Discount”, “Sale”, or “Inquire”.
IMPORTANT: If you wish to ship wine outside California and would like to arrange your own shipping, choose Ship Outside of California during the check-out process, then call us or email us at with your shipping instructions.

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